Campaign Steps

1. Plan your website's goals
   1. Sales?
   2. Customer Research?
   3. Competitive Intelligence?
   4. Brand awareness
2. Study your competitors
   1. Their metatags - keywords and description
   2. Their presence in the main search engines
   3. Their presence in the media
   4. Their reciprocal links
3. Build your Content Strategy
   1. Content rules
   2. Content means copy, links, images and other media
   3. Content fits with your brand
   4. Content surpasses your competitors
   5. Content rules
   6. Design your website around your content
   7. Design your content with a Links section where you can ask for and post reciprocal links (see below.)
   8. Set your own Alerts (Google News, Google Groups) and your own RSS Feeds so you can receive new content to edit and post on your website or forward to your visitors.
4. Provide every one with RSS Feeds
1. RSS Feeds allow your visitors to choose which kind of information they want to be updated about (listings, crew, stars, project development etc.
2. RSS Feeds can reach your visitors in their email, their cellphone, without them having to come back to your website to check what's new.
5. Build your Reciprocal Links
   1. Reciprocal links bring better qualified traffic than search engines.
   2. They also count high in your search engines rankings.
6. Build your Community Strategy
1. Beyond guestbook and/or email webmaster
2. Provide as many tools as possible for visitors to pitch in and interact with each other: forums, bulletin boards, chat, forward email, etc.
3. Complement your website community strategy with your own online presence:
   • Instant Messaging
   • Browser-based live chat window that can be used on both visitor and operator side
7. Build your Sales Funnel
   1. Refine your sales goals
   2. Research the steps needed to turn strangers into purchasers.
   3. Implement these steps online, across pages and content.
8. Build your Commerce Strategy
   1. Do you need a catalog?
   2. How will you implement the shopping cart?
   3. How will you implement Payment terms and transaction. processing?
   4. What are your post purchase delivery and customer service. modalities?
   5. Are you affiliated with Amazon or Barnes Nobles? Please do.
9. Provide something Viral
1. It might be an animation, a Flash game, a comic book game etc.
2. you can also let visitors edit your trailers
10. If you're early enough in the game, plan your Media Releases
1. They can be found at DMOZ,
2. Canoe.ca, Rotten Tomatoes etc. can be tracked through Alexa
11. Submit to Search Engines
    1. The bible is Search Engine Watch
    2. The king is DMOZ
12. Update your information on IMDB Pro.
    1. IMDB owns at least 29% of all queries for "movies"
    2. IMDB is the 34th most visited website on the planet.
13. Update your information on Wikipedia
1. Wikipedia is the 17th most visited website on the planet
2. You can search for information related to your movie
3. You can build your own page
14. Send your trailers to the movie portals
1. AOL, Apple, Yahoo Movies etc.
15. Get Social. Get Networked.
1. Online Communities such as My Space, You Tube etc are on the top 100 websites worldwide
2. Study which ones fit best with your movie, your competitors and which ones offer most tools to your visitors.
3. Stake your claim: post your trailer, provide content, and schmooze, schmooze, schmooze.
16. Share your set/production pictures on Flickr
    1. NB: they can also be posted in the IMDB Photo gallery.
17. Belong to some mailing lists
    1. Yahoo Groups has many good movie-related mailing lists, general and genre specific
    2. Research which ones fits best for your movie
    3. Sign in
    4. Send a general announcement about your movie and website
    5. Send all members individual invites to your website
18. Keep the bloggers in the loop
    1. There are at least 500 movie related bloggers.
    2. Some of them are related to newspapers, film review magazines etc.
    3. Time sensitive information, like showings, listings or media appearances, work better with blogs.
19. Check your popularity with Talk Digger
20. Check your traffic logs

Google Related Links