Competitive Intelligence: Search Engines Exposure

Here are some free information you can gather about your competitors for your own benefit: Metatags, Number of pages., who lists their URLs, who links - and bring traffic to them, who talks about them, which news/press releases have been posted abou them.

Use that information to optimize your own presence across the Internet.

1. Metatags
   • See Competitive Analysis: Content Strategies
2. Number of images in your competitor's website
   • Go to Google Images
   • Type in your competitor's URL
   • Use that information for your own image metatags
3. Number of Pages in your competitor's website
• Go to Google.com
• Type in the URL of your competitor
• Click on Find web pages from the site (your competitor's URL)
• Use that information for the average size required for your own website.
4. Number of websites that include your competitor's website
• Go to Google.com
• Type in the URL of your competitor
• Click on Find web pages that contain the term (your competitor's URL)
• Use that information to identify media sources, websites and directories that could also include your website.
5. Number of websites that link back - and bring traffic - to your competitor's website
   • Go to Google.com
   • Type in the URL of your competitor
   • Click on: Find Web pages that link to your competitor's URL
   • Use that information to identify media sources, websites and directories that could also link back to you.
6. Number of Usenet postings about your competitor's and or their website
1. Go to Google Groups
2. Type in your competitor's name or the URL of your competitor
3. Follow the discussion threads
4. Check the poster's profile to confirm wether they're credible or not.
5. Use that information to
   1. Post your own usenet posting about your movie or website
   2. Inform the main - credible - poster's about your movie or website
6. You can also create your own Alert to be advised about future postings that include your competitor's URL.
7. Number of websites that list their URL
   • Go to Google.com
   • Type in the URL of your competitor
   • Click on Find Web pages that contain the term (your competitor's URL )
   • Use that information to identify media sources, websites and directories that could also link back to you.
8. How many search engines know your competitor's URL
   • Go to Dogpile
   • Type in the URL of your competitor
   • See which search engines list the URL and how many pages they list.
   • Use that information to select which search engines to submit to.
9. How many search engines know your competitor's main keywords
   • Go to Dogpile
   • Type in the keywords of your competitor
   • See which search engines list the URL and how many pages they list.
   • Use that information to select which search engines to submit to.
10. How many directories have your competitor's keywords or URL
    • Yahoo Movies
    • DMOZ Movie Database
    • MSN Movie Database
    • Best Movie WebSites - Top Movie Sites
    • Google Directory - Arts > Movies > Databases
    • Google Directory - Arts > Movies > Directories
    • Google Directory - Arts > Movies > Guides
11. How many video website have your competitor's trailers or video clips
    • Apple
    • Google Video
    • Blinkx
    • Singingfish
    • TrueVeo
    • AOL Movies
    • MetaCafe
    • Buzznet