CROSSING: Online Marketing Launch Campaign

Numbers indicate online traffic ranking (i.e. IMDB is the 34th busiest site on the Web), number of subscribers (i.e. Google Group Independent Film, 436 subscribers) or number of websites (i.e. DMOZ Review hubs, 79.)

 

1. IMDB.Com
   • Update corporate profile
   • Update crew and cast profiles
   • Duplicate relevant forums from Movieset.com to IMDB.com
   • Accountability: Roger/Ken (Relevision IMDB Pro account.)
2. Wikipedia
• Create pages about Crossing/Dress to Kill, Producer, Stars and Crews
• Accountability: Roger/Ken (Wikipedia checks who posts)
3. Amazon.com
• Sign up as affiliate for the movie DVD and the soundtrack CD
• Populate the pages with reviews
• Accountability: Roger/Ken (Amaxon affiliate number for Relevision and you can use that code later on for anywhere you post the Amazon codes for both CD and DVD)
4. Online Video Postings ( YouTube, MySpace, Google Video etc.)
• Sign Up with the respective online communities
• Upload the Crossing/Dress to Kill trailer and, later, the Bif Naked music video
• Accountability: Roger/Ken/Crossing Fans
5. Photosharing: Flicker
• Sign up
• Upload the Set stills
• Upload the Locations stills
• Upload the Halloween party pics
• Accountability: Roger/Ken/Crossing Fans
• NB: Get Democracy.com might accept Crossing if there's a relevant political angle.
6. Online Movie Portals (AOL Movies, Yahoo Movies
   • Sign up
   • Upload the Crossing/Dress to Kill trailers
   • Accountability: Roger/Ken
7. Online Movie Reviews Websites
   • Write main Press Release (keywords, graphics, URL and contact.)
   • Email Press Release
   • Follow Up
   • Accountability: Roger/Ken/Claude-Michel
   • Online Movie Blogs
   • Write Press Release (keywords, graphics, URL and contact.)
   • Email Press Release
   • Follow Up
   • Accountability: Roger/Ken/Claude-Michel
8. Search Engines & Directories
• Main Free Search Engines: AOL, MSN, Google. must be redone for Dress To Kill
• Specialty directories (kink, fetish, crossdressing, tranny etc.)
• Accountability: Claude-Michel
9. Yahoo Mailing Lists
• Write 2 or 3 generic Postings depending on the keywords
• Post them
• Follow Up
• Accountability: Roger/Ken/Claude-Michel
10. General Media Press Release
• Write main Press Release (keywords, graphics, URL and contact.)
• Email Press Release
• Follow Up
• Accountability: Roger/Ken/Claude-Michel
11. Viral Cross Dressing Game
• To include in crossing.movieset.com (with "forward to friend: button)
• To include in the Future Shop / Best Buy / Roots contest microsite.
• To include into the Mailing Lists and Media Press Releases.
• Accountability: Roger/Ken/Claude-Michel
12. Viral Video Editing Game
    • Sign Up with Jumpcut.com
    • Upload the Crossing/Dress to Kill trailer and, later, the Bif Naked music video
    • To include in crossing.movieset.com (with "forward to friend: button)
    • To include in the Future Shop / Best Buy / Roots contest microsite.
    • To include into the Mailing Lists and Media Press Releases.
    • Accountability: Roger/Ken/Claude-Michel

     

     

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