Downloads

The Digital Economy 2006 Factbook

Marketing

• Spatial Competition in Retail Markets: Movie Theaters, 2001

• Predicting movie grosses: winners and losers, blockbusters and sleepers. (2001)

• How Interactivity and Storytelling Sell a Movie

• The effect of social interactions in the primary consumption life cycle of motion pictures
  • Cesar Hidalgo at the University of Notre Dame and his partners studied how movie marketing interacts with word of mouth reviews and box-office success. Their theory was that movies that were marketed heavily but weren't actually very good would show strong initial sales but would drop off quickly when word got out about a film's qsuality. They also asked if sales for quietly released films that were actually good would grow as word spread. They tested the theoretical model against actual box-office revenue and found that their theory held true, and that the model could be used to predict future successes.
• 7 Advanced Steps to Effective Search Marketing
• Word of Mouth Marketing:
  • Four Fascinating Case Studies: Take a look at these interesting case studies that were originally presented at AD:TECH in San Francisco. Download the presentations to learn how Microsoft created buzz for Halo 2, how Rodan+Fields got customers to reach out to friends, how Rock Bottom Brewery learned who their active promoters are, and how Disney spread the word on a new movie.

Markets:

• The IM Generation
• Teenage life online The rise of the instant-message generation and the Internet’s impact on friendships and
  family relationships:
• An introduction to personas and how to create them
• AdTech: Persona Marketing for Multimodal Consumers
• THE MODERN MOVIE EXPERIENCE: A NIELSEN ANALYTICS REPORT in partnership with the Movie Advisory Board
• MPA Snapshot Report:2005 DOMESTIC THEATRICAL MARKET
• US Entertainment Industry: 2005 MPA Market Statistics
• 2005 US Movie Attendance Study
• Newspapers: just the ticket: A 1999 Study Of The Movie Market Summary Report
• 2006 WebTrends CMO Web-Smart Report
• Using content to create connections among people:
• The IM Generation
• Teenage life online The rise of the instant-message generation and the Internet’s impact on friendships and
  family relationships
• World of film reviews changed by Internet

Website Planning

• What executives need to know for a successful web project

 

Email Marketing

• Keep Your Customers with Email
• The Top 10 Reasons You Need an Email Marketing Service
• Top 25 Email Marketing Terms You Should Know
• Why We Believe You Need an E-Newsletter for Your Company

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