Online Movie Campaigns :: Award Winners, Samples and Media

Web Marketing Association WebAwards, Movies, 1997 -2005

Crash Batman Begins Crouching Tiger
The Mother The Jacket Desires
Blockbusters.ca Imax Kingdom of Heaven
Underworld War of the worlds Alfie
Sin City Zip Exorcist: The Beginning
Disney Movie Beam Blockbuster Metallica
Zorro Skills Set Delgo

 

Movie Marketing Campaigns

Project Working Stiff Comic book software touted as marketer's dream King Kong
An Inconvenient Truth The Marketing of "An Inconvenient Truth" Paramount's 'An Inconvenient Truth' Marketing Taps Current Events
Is There Anything Deadlier Than Snakes in the Air? Snakes on a Plane Viral Campaign Misses the Multicultural Mark Sankes on A Plane
Is There Anything Deadlier Than Snakes in the Air? Movie 'Talladega Nights' Proves Product-Placement Bonanza for Marketers To promote the cult horror movie Oldboy, FanPimp created a community site called The Hand. More than just a promotional site, fans of the obscure Asian film genre are challenged to become actively involved by supporting topics, respond to polls, and developing their own content. Members also earn points for activities like downloading a flyer for a movie, hanging it up in a public space, and then posting a photo of it. These points then can be redeemed for prizes like DVD's, t-shirts, and posters.
Clerks II Launches MySpace Promotion Silent Bob Carries a Big Stick How Kevin Smith accidentally invented the future of movie marketing.
Viewers interact with "Corpse Bride" scenes and characters through this multilayer website by BLITZ. http://www.adpunch.org/entry/superman-returns-with-more-tv-and-web-ad-spots/ Miami Vice
The Dead or Alive movie keeps looking better and better Thank You For Smoking Director's Blog
Banana Republic has launched a limited-edition holiday collection of pieces that celebrate the film's Asian influence, including a silk kimono top, velvet Chinois jacket, satin kimono dress, quilted geisha bag and an Asian tassel necklace. Fresh, which already had a popular Sake Bath and Rice Collection, created new beauty and bath lines that celebrate the film and pay homage to Asian culture. And Zhang's face graces the package of spring cherry green tea, a Japanese Sencha green tea blended with cherries, from Republic of Tea. Netflix Stirs Up Excitement for ‘Geisha Girl’ Charlie and the Chocolate Factory: Internet Spreads Publicity
Pirate's brand appeals to advertisers Pirate's brand appeals to advertisers
Fox Searchlight Sends Severed Ears to Promote 'The Hills Have Eyes' Film Noir in Post Modern LA  

 

 

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