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Online Movie Campaigns :: Recommended Articles
Campaign: Overview
- Best of Interactive Movie Marketing
- Movie Marketing and Consumer Control: Part 2
- This Summers' Blockbuster Hit: The Internet
- Marketing Movies, the Web 2.0 Way
- Wearing Your Film on Your Sleeve Movie marketing blogger Thilk challenges the film industry to look for ways to increase offline word of mouth-- in order to boost its online efforts.
- Movie Sites: Hub or Hodgepodge? Movie marketing blogger Chris Thilk explains why official movie sites don't really need to offer swag, video -- or even film information -- to connect with viewers.
- Marketing on a New Plane Movie marketing's blogger talks about the user-generated phenomenon of "Snakes on a Plane," and explains how studios can follow in its take-off path.
- Fandango Offers Print Feature for Movie E-Tickets
- Feature film marketing
- Marketers push branding limits
- Brave new world for summer tie-ins
- Great Promotional Ideas for Movie Exhibitors and Studios
- Guantanamo movie marks download first
- Case Study: The Script Hits the Fans - FanLib's co-founder and SVP presents a case study on leveraging CGM to turn TV fans into active brand advocates.
- The Video Promo Pipeline To own or let? Movie marketing blogger Chris Thilk discusses how studios who guard their creative too closely are missing breakout opportunities.
- Blogs and Podcasts: A Voice Lesson If your film isn't speaking through these powerful tools, your audience may not hear your message. Movie marketing blogger Chris Thilk shows how to open the lines of communication.
- Making Your Movie a Brand Experience Movie marketing blogger Chris Thilk begins a consumer-generated marketing strategy series with a call for a cohesive branding mindset.
- Best of Interactive Movie Marketing
- Film Sites Spin Elaborate Webs
- Brave new world for summer tie-ins
- Building Feature Film Buzz Online Online ads for theatrical film releases are most effective four weeks before release date, according to analysis based on a series of reports from Dynamic Logic.
- Full monty The movie production goes digital. The distribution goes digital and the projection goes digital. But so far the digital movie value chain has not been demonstrated integrally. Now such a world premier will be shown in the Netherlands with Stava Erusa, a short documentary movie about human awareness.
- Peak Ad Response is Four Weeks Early for Movies
- Cut Movie Scenes Make E-Mail Campaign
- Building a Better Movie Business It's the iconic American industry. But audiences are vanishing, piracy is soaring, and new technology is treacherous. Can Tinseltown innovate its way out of trouble?
- Hollywood Business It's the iconic American industry. But audiences are vanishing, piracy is soaring, and new technology is treacherous. Can Tinseltown innovate its way out of trouble?
- Mark Cuban Maverick Mogul As he builds his own digital version of the vertically integrated movie studio, Broadcast.com founder Mark Cuban is questioning everything about the business--and naturally ticking a lot of people off.
- Revenge of the Nerds Arin Crumley and Susan Buice were just art squids with a handful of credit cards, a digital camera, and very patient parents. Now they have a (long) shot at the big time. How the digital wave gives power to the little people and reshapes the way movies reach the world.
- Editor's Letter: Hooray for Hollywood This month's letter from the editor highlights the revolution taking place in the film industry.
- Entertainment Tonight, and Tomorrow: The Media Industry's New Channels, New Content, New CEOs - Knowledge@Wharton
- iMedia Connection: Case Study: The Script Hits the Fans
- iMedia Connection: Dark Clouds Loom over Movie Marketing
- iMedia Connection: Hollywood Weighs Integrated Marketing
- iMedia Connection: Movie Marketers Need to be Online Online media can impact moviegoers’ purchase decision significantly because the channel is not constrained by the limitations of the 30-second spot.
- InterVU to Deliver Movie Trailers, Ads to MovieLink.com
- More Studios Going Wireless to Promote Films Movie studios are quickly increasing their use of wireless messaging to promote new films after marketers have received response rates of 10 percent to 20 percent for targeted campaigns.
- Movie Marketing Madness
- Movie Sites Benefit From Online Advertising Though the movie industry is experiencing a slump in ticket sales, Web sites of the summer's blockbuster movies are seeing boosts in traffic thanks to online advertising on major portals like Yahoo and MSN.
- Movie Theaters Enter Phone, Online Ticket Sales Market
- Theatrical - Movie Marketing Update The Movie Marketing Blog analyzes the latest movie, DVD, and television marketing trends and techniques. Updated daily.
- Foreign - Movie Marketing Update
- The Movie Marketing Blog analyzes the latest movie, DVD, and television marketing trends and techniques. Updated daily.
- Online Marketing - Movie Marketing Update The Movie Marketing Blog analyzes the latest movie, DVD, and television marketing trends and techniques. Updated daily.
Campaign: Interactive
- New Media Maze Create, Launch and Seed ‘The Ugliest Viral Ever’ for Universal Pictures.
- Amityville Horror remake backed with fly-ridden online ad push
- What Counts at the Box Office Is the Buzz - The amount of Internet buzz a movie generates is a strong predictor of its box-office take. But it hardly matters whether that buzz is good or bad, according to a study by Yong Liu, an assistant professor of marketing at the Eller College of Business at the University of Arizona.
- Miami Vice & Google Maps - The official site for the upcoming Miami Vice movie has created a Google Maps mashup
- Sony Contest Lets Online Visitors Design Film Poster
- Movie Mashups Take on Trailers
- THE VIRAL CHART - VIRAL ADVERTISING Viral Chart - Tracking and Reporting for Online Advertising and Marketing Campaigns
Campaign: Cross Platforms
- Echo Bridge Launches R-Rated Viral Game for 'Beer League
- Exclusive Screening: Documentary to Debut on PlayStation Portable
- Report: Internet Drives Interest in Summer Blockbusters
- Thursday, June 19, 2003 MGM Uses Wireless to Promote New Film
- An 'Incredible' Marketing Ploy But what's really incredible about this animated superhero movie isn't just the box office. It's the way co-creators at The Walt Disney Co. (nyse: DIS - news - people ) and Pixar Animation Studios (nasd: PIXR - news - people ) have marketed the film over mobile devices.
- MIT Advertising Lab: future of advertising and advertising technology: Columbia Pictures Promotes Movie With Blackberry Game
- Multiplatform Brands For Multitasking Kids
Campaign: Media
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