Podcasts

Recommended Articles

• Podcasts Lure Big Advertisers Monday, Jul 24, 2006 7:00 AM ET
  • According to The Economics of Podcasting, a report released Thursday by Nielsen Analytics, the most successful podcasts get as many as 2 million downloads a month. Podcast advertisers include Sony Pictures, Shell Oil, EarthLink, Warner Bros., HP, HBO, and GoDaddy.
  • More than 6 percent of U.S. adults--about 9 million Web users--have downloaded podcasts in the past 30 days, the report concluded, echoing estimates released last week by Nielsen//NetRatings.
  • Most podcast users are male--more than 75 percent.
  • To reach consumers, advertisers are putting their messages within the program or using endorsements from podcast hosts.
• The economics of podcasting - A WinCustomize Article by Draginol How much bang for the buck are they?
• Nielson Reports on the Economics of Podcasting | BlogHer
• uLinkx - Social Media Organizer search for "movie"
• MediaPost Publications - Moving TV Ad Dollars Into Online Video - 07/24/2006
• Strmz Video: Movies Channel
• popular movies at MyFilmz library
• Wired 14.05: Lights! Camera! Vodcast!
• Popcasts -beta-
• Yahoo! Podcasts - Discover and enjoy all the best podcasts and vidcasts
• Digital Podcast news and directory of the best podcasts.
• PodNova | Search and subscribe podcasts
• Apple - iTunes - Podcasts
• Podcast directory, podcast reviews and podcasting resource : Podfeed.net
• Odeo: Listen
• PodcastPickle.com
• podOmatic Podcast Portal: Make it, get it, go!
• Thunderstone Media
• PodBlaze.com The Complete Podcasting Solution. The EZ web based way to Create and Publish Podcasts. Your Podcasting Resource Site
• PodcastAlley.com -- The place to find Podcasts
• Video bloggers ready to incite 'media revolution' | CNET News.com
• Video bloggers ready to incite 'media revolution' | This weekend's Vloggercon will be a rallying point for enthusiasts to plot their ragtag online uprising against commercial TV. | June 9, 2006, 10:00 AM PT | Michelle Meyers
• Podcasting: Who's Tuning In?
  • eMarketer reports present a combination of original analysis and aggregated data from leading market research firms, government, non-profit and academic organizations. Visit our site for more.
• Vlogs: Richer Rich Media?
  • Bloggers are ready to 'show' instead of 'tell.' Are video blogs poised as the next rich media breakthrough?
• Streamingmedia.com: How to Build a Video Podcast in 3 Steps
  • Streaming Media is the #1 online destination for professionals seeking industry news, information, articles, directories and services. The site features thousands of original articles, hundreds of hours of audio/video content, weekly newsletters read by over 100,000 subscribers and a wide range of services and resources dedicated to the streaming media industry. Streaming Media's aim is to help streaming media companies build the second-generation Internet by supplying the community with unparalleled information online.
• Wired News: Video and the Podcasting Star
• The Work Better Weblog: The Economics of Podcasting
• Five Questions about Podcasting - Editorial - CMO Magazine
• Jumpcut [Make Amazing Movies Online] The future of online video is here. Upload your media, grab shared media, create and remix movies, publish to your friends, share with the world.
• How to build a 10 minute podcast.
• Podcasting Grows as Traditional Media and Advertisers Keep Up

Documents to Acquire:

1. Nielsen Analytics: The Economics of Podcasting
   • The Economics of Podcasting -- Defined as the verbal merger of iPod and broadcasting, podcast is a digital multimedia file that can be played on any computer with speakers, or downloaded to portable media devices.
   • This report from Nielsen Analytics explores the evolution of the 2-year-young business around Podcasting, and the growing popularity of the technology that spawned it.
   • Podcasting is another manifestation of the modern consumer's desire to take control of their media consumption by time- and place-shifting the experience.
   • While once solely the domain of independent, recreational producers, this study reveals how corporations, advertisers and mainstream media are incorporating this technology into their business plans.

Google Related Links