| Determining
the Right Content
Here are
some essential preliminary taks for an effective content strategy:
- Situation
Analysis of
- Your
key online objectives
- your
existing content
- your
current technology platforms,
- your
site architecture and other key influencers
- A market scan;
- A competitors scan
- An
assessment of potential third-party content providers;
- Development
of timely and appropriate content updates
As a result, the content solution that's developed for you is targeted
to your audience … and aligned with your goals..
Right
Words don't come easy
- Optimize
your existing content - Make sure your information is organized and
displayed in a way that enhances readability
- Create
your custom content - my team (writers, designers and developers)
and I will translate your vision into custom copy, articles, interactive
tools, graphics etc..
- Develop
your online "Content Channels" - eNewsletters, resource
centers, email promotions etc.
Differentiate
Your Site With Third-party Content
- Understand
your audience's needs
- Identify
your content objectives;
- Identify
appropriate third-party content providers;
- Create
content RFPs detailing your requirements;
- Negotiate
agreements and make final recommendations;
- Implement
partner content;
- Manage
ongoing relationships
- Measure,
evaluate and adjust content and relationships over time.
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