Your words are there to deliver projected Sales and Marketing results. It's all about removing obstacles between your visitors and their "Yes."Obstacles such as

• Stale content
• Complicated navigation
• Non standard language
• Fuzzy headers and titles
• Too many words
• Not enough consistency
• Broken links
• Flash animation overkill
• Credibility
• Printability problems
• Etc.

It's all about using the technology properly to bring them to that "Yes."

It's all about your visitors: they want concise information, that must be balanced with emotional rewards, in a user friendly approach that allows familiarity, even a 1 by 1 experience between them and you.

By the way, who are your visitors? The more you know about them, the better equiped you will be to convey your message the right way.

Watch your language

Writing for the Web involves:

• Strong language
• Interactive language
• Traditional styles
• Colour use
• Grammar and Punctuation
• Verb Tenses
• Stand Alone Pages
• Extensive Proof Reading
• Lists
• Font choices