ABC INTERNET ACTION PLAN

• Cover Page
• Non Disclosure Agreement
• Table of Contents

Section One: Executive Summary

1. Objectives
2. Key Success Factors

Section Two: Situation Analysis: Online Stakeholders Landscape

1. Online Industry: Status Report
   1. Key Industry Participants
   2. Key Associations
   3. Internet Presence
2. Online Markets: Threats & Opportunities
   1. Markets Needs
   2. Markets Trends
   3. Market Growth
   4. Market Media
   5. Web Demographics
   6. Web Media
3. Online Competitors: Threats & Opportunities
   1. Content Strategy
   2. Community Strategy
   3. Commerce Strategy
   4. Communications Strategy
      1. Search Engines & Directories Registration
      2. Newsgroups Exposure
      3. Cross Links
      4. Media Exposure
      5. Estimated Traffic
   5. Web Technologies
4. Online Government Agencies: Threats & Opportunities
5. Internal Resources: Strengths & Weaknesses
   1. Know - How
   2. Systems
   3. Teamwork
   4. Networks
   5. Vision
   6. Technologies

Section Three: Website Planning

1. Business Model
2. Key Online Objectives
   1. Online Sales Objective
   2. Online Content Objectives
   3. Online Community Objectives
   4. Online Positioning Objective
   5. Online Market Research Objectives
   6. Online Research & Development Objectives
   7. Online Traffic Objectives
3. Key Technology Requirements
   1. Front End
   2. Back End
   3. Resources
   4. Time Lines

Section Four: Web Site Implementation

1. Online Sales Funnel
   1. Main Strategies
      1. Sales Funnel Strategy #1:
      2. Sales Funnel Strategy #2:
   2. Specific Tactics
      1. Sales Funnel Strategy #1:
         1. Sales Funnel Tactic #1:
         2. Sales Funnel Tactic #2:
         3. Sales Funnel Tactic #3:
      2. Sales Funnel Strategy #1:
         1. Sales Funnel Tactic #1:
         2. Sales Funnel Tactic #2:
2. Online Content
   1. Main Content Strategies
   2. Specific Content Tactics
3. Online Community
   1. Main Content Strategies
   2. Specific Content Tactics
4. Online Positioning
   1. Main Branding Strategies
   2. Specific Branding Tactics
5. Online Market Research
   1. Main Market Research Strategies
   2. Specific Market Research Tactics
6. Online Commerce
   1. Main ecommerce Strategies
   2. Specific ecommerce Tactics

Section Five: Online Traffic Building

1. Main Traffic Building Strategies
   1. Search Engines Optimization
   2. Search Engines Submission
   3. Directories Submission
   4. Affiliate Programs
   5. Keywords Advertising
   6. Cross Links
   7. Other.
2. Specific Traffic Building Programs

Section Six: Internet Presence Budget

1. Costs Analysis
   1. Website Planning
   2. Website Design
   3. Website Hosting & Maintenance
   4. Traffic Building Programs
2. Revenue Analysis
   1. Online Sales
   2. Offline Sales
   3. Referals
   4. Affiliate Sales
   5. Other
3. Break Even Analysis
4. Return On Investment

Section Seven: Project Management

1. Teams
2. Resources
3. Budgets
4. Time Lines

Section Eight: Contingency / Exit Strategy

Section Nine: Appendices