Movieset.com: Market Segments - Movie Fans & Movie Goers

Wikipedia

Moviegoers and Personas

• <i>Persona<_i>-lization and Behavioral Marketing
• A.J. Kandy _ King Marketing_ Persona Sketching
• Amazon.ca_ The Persona Principle_ How to Succeed in Business with Image-Marketing_ Books
• An introduction to personas ...
• Anecdote_ A quick primer on Social Network Analysis
• Are You Designing for Usability or Sales_, Part 2
• Click! Weekly online newsletter
• Functional Web Personas Require "Imaginary" Click Trails
• Is Web Persona-fying Better Than Personalization_
• Making Persona-Based Marketing Work in B-to-B
• Making Personas Sparkle Like Diamonds, Part 1
• Marketing to Women Online_ Persona Insights
• MarketingSherpa > MarketingSherpa B-to-B Summit Notes_ What's Really Working in Demand Gener
• Media Refl_x » Behavioral marketing (the power of default)
• Personas for Persuasion Architecture and Scenario Design
• Prototyping - Topics in Usability
• Quarry Integrated Communications - Personas and persona design resources
• Scope _ Issue 1 _ Articles
• Textor_ Persona marketing - puff or must-have
• Don Norman's jnd.org _ Ad-Hoc Personas & Empathetic Focus
• ITTATC - Accessibility in the Analysis Phase_ Personas
• ITTATC - Accessibility in the Analysis Phase_ User Group Profiles
• Personas (User experience design resources)
• User profiling and personas - Bizcom - web usability and accessibility experts
• Documents:
  • An introduction to personas and how to create them
  • AdTech: Persona Marketing for Multimodal Consumers

 

 

General

• A Day in the Life of the Average Consumer
• BIGresearch Press Release
• BoldMouth.com_ Bold News
• Cinema tickets slide... again
• Demographics_ The Population Hourglass
• eMarketer.com - A Nation of Web Content Creators
• eMarketer.com - Demographics & Usage > Internet Users - Browse Results
• http___www.naa.org_ResearchPages_Consumers_1999-Study-of-the-Movie-Market.aspx
• iMedia Connection_ Case Study_ The Script Hits the Fans
• iMedia Connection_ Movie Sites_ Hub or Hodgepodge_
• iMedia Connection_ Nielsen_ Entertainment Web Traffic Up
• iMedia Connection_ Study_ Online Movie Info.
• iMedia Connection_ The Score_ Movie-Related Activities
• Motion Picture Association of America
• Movie houses search for answers
• Movie Marketing Blog - Movie Marketing Update_ Report_ Internet Drives Interest in Summer Block
• Documents
  • THE MODERN MOVIE EXPERIENCE: A NIELSEN ANALYTICS REPORT in partnership with the Movie Advisory Board
  • MPA Snapshot Report:2005 DOMESTIC THEATRICAL MARKET
  • US Entertainment Industry: 2005 MPA Market Statistics
  • 2005 US Movie Attendance Study
  • Newspapers: just the ticket: A 1999 Study Of The Movie Market Summary Report
  • 2006 WebTrends CMO Web-Smart Report
  • Using content to create connections among people

Men

• 18-35 Males - Movie Marketing Update
• Key Demographic Choosing IM, Gaming over Movies · MarketingVOX
• MJ FEATURE_ The 100 Best Websites (For Guys)

 

Seniors

• iMedia Connection_ In Touch With Bob the Retiree
• TTITUDES WHAT DRIVES THE MARKET
• Social networking at 50
• The Surprising Sites Visited by Seniors
• You Have An Obituary From Your Friend; Accept/Deny Funeral Arrangements?

Teens

• An 'Incredible' Marketing Ploy - Forbes.com
• AOL Moviefone Targets Teens With Loup Deal
• As teens embrace blogs, schools sound an alarm _ CNET News.com
• Burst Survey_ Going Online 'Essential' for Teens · MarketingVOX
• Cell-Only Population_ Young and Tech Savvy
• Charlie and the Chocolate Factory_ Internet spreads publicity - Adpunch
• College Students Online_ Social Networks and the Net Generation
• eMarketer.com - Kids and Teens_ Blurring the Line Between Online and Offline
• eMarketer.com - Kids vs. Teens_ Money and Maturity Guide Online Behavior
• Hello_ Their phones have changed, but teenaged girls have not - Faculty of Arts - University of
• http___www.hollywoodreporter.com_thr_film_feature_display.jsp_vnu_content_id=1001096288
• iMedia Connection_ Burst Study_ Teens See Web as Essential
• iMedia Connection_ P&G Site Forms a Sisterhood with Movie
• Market Research - Movie Marketing Update
• Marketing Online to Kids and Teens
• MediaPost Publications - Three In Five Teens Visit Social Networking Sites - 06_13_2006
• Movie Reviews for Parents
• Multiplatform Brands For Multitasking Kids
• Online TV Takes Off
• Study_ Teenagers favor IM over e-mail
• Survey_ iPods more popular than beer - Yahoo! News
• Teen Use Of Web, Online Technologies Growing
• The IM Generation in Charge __ AO
• The Sisterhood of the Traveling Pants
• Warner Bros. Turns to Viral Campaign for Teen Movie
• Where the wired kids are _ CNET News.com
• Worldwide Teen Generation Dubbed 'SuperConnectors'
• Young Canadians Now
• Younger Generation Embracing Technology Like Never Before
• Colleges Warn About Networking Sites
• Documents:
  • The IM Generation
  • Teenage life online The rise of the instant-message generation and the Internet’s impact on friendships and
    family relationships

Women

• 'North Country' tops list of most-important 2005 films for women - 02_23_06 - The Detroit News
• bfi _ Books _ Films for Women
• Chick flicks_ You can spot 'em from the 50th row
• Cinema_ 1930s [matthewhunt.com]
• Emporia State University - Admissions
• Hello_ Their phones have changed, but teenaged girls have not - Faculty of Arts - University of
• Karmavore.com_ Enlightening Films for Women
• LUKEFORD.com by Taylor Rain
• Marketing to Women Online_ Persona Insights
• Marketing to Women_ More Than a Media Buy
• Neil French male chauvinist debate_ Women and advertising - Adpunch
• Reel Pride Mighigan - Movie Closeup
• Seven In 10 Online Mothers Visit Community Sites
• Sloan on Butler_Women's Cinema
• SUBJECT LISTING OF WOMEN AND GENDER RESOURCES
• Top Ten Films For Women [Archive] - Film Threat Back Talk
• Women Online in the US_ A Growing Majority

Celebrities Fan Mail

• Related Info for_ fanmail.biz

Online Communities, aka Social Metworking

Market Research: Documents to Acquire