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Synchronium Consulting - Claude-Michel Prévost

  Internet Movie Marketing :: Blogs


A weblog, which is usually shortened to blog, is a type of website where entries are made (such as in a journal or diary), displayed in a reverse chronological order.

Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries.

A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although many focus on photographs, videos or audio.

The word blog can also be used as a verb, meaning adding an entry to a blog.

Blogging: Background Info (source: The Digital Economy 2006 Factbook)

  • As of April 2006 there were an estimated 35.3 million weblogs in existence.

  • Since early 2003, the “blogosphere” has doubled in size approximately every six months and is now 60 times as large as it was three years ago.63
  • Technocrati estimates that as of April 2006, 75,000 new weblogs are created each day, but about 45 percent of blogs are not maintained after three months.64
  • There are an average 1.2 million legitimate blog posts per day, or about 50,000 per hour.65
  • According to a 2006 Gallup survey of Americans’ online habits, about one out of every five Web users reads blogs frequently or occasionally, which puts blog reading at the bottom of the list of 13 Internet activities included in the survey.
  • Although Americans are spending more time online, they don’t seem to be spending more time reading blogs.66
  • The blog analog to spam is “splog.” A splog looks like a blog but contains mostly commercial, promotional, and/or stolen text. Spam-related blogs account for about 9 percent of new blogs.67

Blogging: Objectives

    1. Increase the quality level of your website's Content
    2. Drive qualified/targeted traffic to your website
    3. Inspire input from targeted visitors to a specific forum page in your website
    Blogging: Strategies
      1. Creative:
        1. Main Keywords
        2. Secondary Keywords
        3. Postings
            • Includes keywords
            • Includes incentive/call to action (i.e. hyperlink to internal forum or game or contest
      1. Media
        1. Internal blogs
          1. Crew
            • Director
            • Producer (s)
            • Executive Producer (s)
            • Associate Producer(s)
            • Cinematographer
            • Production Manager
            • Composer
            • Editor
          2. Cast
            • Star #1
            • Star #2
            • Star #3
            • Star #4
            • Star #5
            • Star #6

        2.   External blogs

      2. Tracking/Follow-up


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