THE HAITIAN MANGO MARKET CHAIN :: FACTSHEET

BRIEF OVERVIEW

• Mango is one of the main fruits grown in Haiti, which also ranks among the top ten world producers
• The mango sector in Haiti is dominated by 16 grower groups (FENAPCOM) with various levels of institutionalization in the entire important mango growing areas, and ten (10) major exporters (ANEM).
  
• Domestic production estimates vary between 200,000 and 400,000 MT over an area of 40,000 hectares.
• The Francisque variety, which accounts for 15% of total production, is the only source of mango export due to its resistance to hot water treatment to comply with USDA/APHIS certification requirements.
• Currently, Haiti exports approximately two million boxes of USDA-certified Francisque mangoes at an average FOB price range of $5 to $6 per box.

 

MARKET CHAIN DYNAMICS/STAKEHOLDERS

• The stakeholders in the mango value chain comprise the producer groups and small farmers collectors, handlers and field carriers, "Madame Saras", exporters, USDA/APHIS and the Ministry of Agriculture.

 

THE UNMET MARKET NEEDS, CONSTRAINTS OR OPPORTUNITIES

• The constraints in the mango value chain fall into 4 broad categories: organizational, capitalization and value added, quality and quantity.
• Many of the opportunities are responsive to multiple constraints.
• The opportunity that covers the most constraints is the opportunity to create profit centered well managed diversified stand alone grower groups highly supervised for the first several years, to assure adequate supply.
• Other constraints include inadequate pest control, improper post harvest manual handling, truck conditions and travel distances, bumpy roads, and fruit maturity when picked.

MARCHE'S INTERVENTION & STRATEGY

• Facilitating the interaction between ORE, ASPVEFS and MARNDR for the field implementation of fruit fly detection and control program.
• Providing technical assistance to ANEM to increase their capacity for improved services.
• Cooperating with partners and other organizations (e.g. Caisse Populaire) to structure the demand and financial products required to service the mango industry.
• Assisting in the systemic deployment of improved packing material to highly visible associations.
• Launching a market development campaign to encourage the use of new techniques based on measurable and demonstrated benefits to the growers.

 

VALUE CHAIN SPECIFIC MILESTONES & RESULTS

• ANEM’s capacity has increased in the negotiation of new programs and market diversification robust in terms of fruit fly infestation.
• The agricultural team, in collaboration with local partners, will ensure the Fruit Fly program is successfully implemented in the South by and with the key stakeholders (MARNDR, PNDCMF, etc.).
• The traceability program is effectively implemented and the mango Francisque meets the USDA/APHIS requirements to enter into US territory.
• The grower groups have accessed to financial means to turn around their activities.
• The farmers’ revenue has increased in the organic mango market chain which will allow them to pay for the certification in the future.

 

DÉLICIOUS FRUITS SA

• DFSA is an independent corporation holding its main office at Bon-Repos, on Route Nationale No 1.
• It bears fiscal identification No 096-58-575, and was established in 2004 and published in the Monitor, the Government Official Publication, of October 13, 2004.

 

ITS MISSION

• DFSA has had as primary aim, to elaborate, develop and commercialize the dehydrated Haitian mango industry and to make it a lucrative activity.
• As such, she firmly believes that such an endeavor must rely on the Haitian peasant’s capacity to produce.
• While accomplishing these aims, DFSA wants to generate substantial profits to the peasants, thence stimulating the economy in their respective rural zones..
• A concerted effort would place Haiti as a top competitor on the international market of not only dehydrated mango and other commodities but also of the fruit itself which is being already exported to foreign markets

 

ITS MANAGEMENT STAFF

• Its chairman of the board, Mr. Jean Succar, holds a bachelor’s degree in Chemical Engineering at the University of Florida and holds another master’s degree in business administration from Arizona State University. He was educated at the Institute of St Louis de Gonzague in Port-au-Prince until college.
• Mr. Succar founded Delicious Fruits Corporation since 2004 and undertakes researches over the possibility of using the dehydrated mango on an industrial scale.
• He interacted with TVFSA while experimenting, and has set up a process capable to produce dehydrated mangoes. He also elaborated an expansion plan of the dehydrated mango industry which would be advantageous to the Haitian peasant whom he believes to be the central piece of the dehydrated mango industry in Haiti.
• Its manager, Mr. Gonzague Laguerre, also holds a bachelor’s degree in Chemical Engineering at the University of Porto Rico (Rencito Universitario de Mayaguez). He was educated at Union School located in Port-au-Prince.
• Mr. Gonzague has managed DFSA for 3 years and has developed many quality systems in the process of dehydration.
  
• The treasurer of DFSA Mr. Jean-Paul Succar is a student in Architecture and takes care of public relations overseas. Mr. Jean Paul Succar was educated at College Roger Anglade in Port-au-Prince.

 

ITS TECHNICAL STAFF

• DFSA utilizes technical personnel highly qualified and familiar with the dehydration equipment.
• It has acquired a certain experience in comprehending and repairing the various machineries aimed at cleaning, peeling, carving, drying, dehydrating and pasteurization of the raw material.
• This personnel is called upon to play an important role in the implantation of the dehydration industry in Haiti.

 

ITS LABOR STAFF

• A larger quantity of personnel assumes the sorting, the warehousing, the inspection, the caning and the shipment of the finished product.
• This personnel has six (6) years of experience in the field and has acquired a know-how most important to the success of this project

FACTSHEET RESULTS MAP CALENDAR MARCHE RESOURCE

 

@2009 MarChE